Go-To Market Strategy for the Automotive Client captured the Business Specifics and Operational Nuances for Indian Market. The methodology involved Primary and Secondary Research, Business Plan, Supply Chain Model, Unit Economics and Taxation.
Scope of Work:
About Smart Inc.
Smart Wax is born in California U.S.A and now available in 56 countries. Smart Wax specializes in…
India’s Car Aftermarket Overview
India’s car aftermarket is totally fragmented unlike markets in countries like the US and the annual market size of car detailing including car care items is estimated to be 375 crores in FY 2014-15 from 200 crores in FY 2013-14 and is expected to be 1200 crores by 2020, growing at 30% CAGR.
There are no national level players of any significance in car detailing except for 3M and a few organised players are beginning to emerge. In accessories and car care items, there are online players like Autofresh.in and carindiaaccessories.in displaying products of 3M India, Formula1, Meguairs, Angelwax, Collinite, Optimum Polymer technologies, ArmorAll, Carzspa. Reliance Autozone is trying to build a brick and mortar.
Apart from the above options for selling the car care products, there are three major E-Commerce players who display the car care items, namely flipkart, Amazon and snapdeal. The Car Care market has very attractive dynamics with a gross profit of 50% available to retailers.
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Successfully completed the Go-To Market India Strategy for Smart Wax; the following are the details which are part of the final report:
1.1. About the Business & Product Portfolio
1.2. Business Objectives in India
1.3. Current Status & Overall Budget allocation
2.1. Indian E-Commerce Scenario
2.2. Indian Retail Industry Overview
2.3. E-Commerce Business Models in India
2.4. Top E-Commerce Players in India
2.5. E-Commerce challenges in India
4.1. Indian Passenger Vehicle Market
4.2. Car care industry size and forecast
4.3. Top players in car care products
4.4. Top online players for car care products
4.5. Top E-Commerce players for car care products
4.6. Summary of car care industry and products
4.7. Business model – 3M and Meguiar’s
6.1. Import licensing procedures
6.2. Tax structure and valuation
6.3. Import of Product
7.1. Strategy: Short-term
7.2. Cost Benefit analysis of different Business model
7.2.1. Offline | Online, Inventory Model | Marketplace
7.3. Business Model for SMARTWAX Products
7.4. Supply Chain Model – Inbound & Outbound / Logistics Model
7.5. Phase-wise Expansion plan
8.1. Supply chain costing – Warehousing, Logistics and Handling
8.2. Channel Costing
8.3. Product costing for India / Margins
Snapshot of the Report: